discovery channel The Friday night premiere telecast of Dual Survival earned top ratings for Discovery Channel on Friday, June 3. The episode, Adrift, earned a 1.14 HH / .87 P25-54 AA%, delivering 1.67 million viewers P2+. The series was the #1 primetime cable telecast among Men 25-54 and Men 18-49 (excluding sports and movies). Dual Survival out-delivered several broadcast programs for Friday 6/3/11 prime including: - ABC’s J. Oliver’s Food Revolution for M25-54, M18-49 - CBS’ Blue Bloods for M18-49 - FOX’ Lie To Me for M25-54, M18-49 - FOX’ Bones for M25-54, M18-49 -
NBC’s Friday Night Lights for M25-54, M18-49 Additionally, the 10PM and 10:30PM ET/PT premiere episodes of SWAMP BROTHERS earned a .85 HH/ .71 P25-54 AA%, and .81 HH/ .71 P25-54 AA%, delivering 1.37 and 1.29 million viewers P2+ respectively. The telecasts finished as the #2 and #3 cable programs on Friday night among Men 18-49. Driven by the strong performances from both series, Discovery Channel was the #3 primetime cable network for Men 25-54 and Men 18-49 ratings and delivery. New episodes of Dual Survival and SWAMP BROTHERS continue this Friday at 9PM and 10PM ET/PT respectively. For more information on either series please visit press.discovery.com. Source: NHI. Live+SD AA (000).
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