HRMSQ2 sales rise 22 pct at constant exchange rates * Growth driven by China, United States * FY revenue to grow 12-14 pct vs previous 8-10 pct forecast * Hermes shares trading near record high (Adds analyst comments, share price, CEO comment) By James Regan and Pascale Denis PARIS, July 19 (Reuters) - Hermes raised its 2011 revenue forecast on growing demand for its scarves, accessories and leather bags, in a reminder of its allure for rival LVMH , whose advances Hermes is trying to fend off. Majority family owned Hermes has sought to defend itself from the threat of a takeover by LVMH, the world's largest luxury group, which has built up a 20 percent stake. Speculation that Bernard Arnault
LVMH's controlling shareholder and France's wealthiest man, is intent on buying Hermes has sent its shares soaring in the last three months. Hermes forecast a 12-14 percent rise in consolidated revenue at constant exchange rates for 2011 on Tuesday, ditching its previous range of 8-10 percent after a better-than-expected performance in the second quarter. "Hermes is well positioned in a buoyant luxury goods market, delivering fast sales and earnings growth while maintaining its status as one of the most exclusive brands around," Cheuvreux analyst Pierre Lamelin said. "The share is expensive but remains a special situation due to its shareholder structure." LVMH bought a 20 percent stake in Hermes in a surprise approach late last year, making it the company's largest outside shareholder.
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