Quickr Quikr has appointed Scarecrow Communications as its advertising solutions agency while MPG has been awarded media duties. The account was awarded to both the agencies following multi-agency pitches separately. Quikr (www.quikr.com) is a digital classifieds company that helps address day-to-day regular needs of consumers in a simple and easy way. Quikr, the leader in horizontal classifieds offers a web and mobile based classifieds platform that addresses a wide variety of local needs in 40 cities across India. More than 12 million consumers visit Quikr every month to sell, buy, rent or find things ranging from laptops to mobile phones to cars to furniture to real estate to jobs, and everything in between.
The company is backed by Matrix Partners India, Omidyar Network, Norwest Venture Partners, Nokia Growth Partners and invested in by eBay Inc. Jiby Thomas, Co-Founder and Vice-President, Marketing, Quikr said, “We are at this exciting stage of being a young brand, a business which is growing very fast and a market leader in horizontal classifieds. To meet our current and future brand objectives, it was critical for us to find an agency who would help us in developing strategic and creative communication that is clutter breaking and relevant. In Scarecrow we saw a partner that met our needs and was also excited about brand Quikr.”
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